And an effective public relations campaign using professional-level tactics should be an essential component to your marketing plan. Using PR tactics to distinguish your business, products and services from your competitors’ can help you to garner the attention of newspapers and other media sources, including the internet, and ultimately help you to build your business on a shoestring budget.

This workshop is designed to help attendees:

 Learn how to effectively use the one major public relations tool you’ll need to succeed.
 Understand the difference between advertising and publicity.
 Determine what is considered newsworthy in the eyes of a journalist.
 Understand what an angle is and how to thread it throughout your PR effort.
 Use free and paid online outlets and traditional methods for PR.
 Tap into search engine marketing methods to optimize your efforts.
 Leave with actionable handouts that will guide them in their PR endeavors.

The workshop is being taught by Andrea C. Carrero, a former journalist and public relations coordinator. Carrero is founder and president of Word Technologies Inc. (www.wordtex.com), a full-service business, marketing and technical communication firm. In her 20-plus-year career as a professional writer, she has worked as a reporter and editor for mass media (daily and weekly newspapers), written for radio and worked in public relations and publications roles for large nonprofit organizations. Her firm has worked with clients in a wide variety of vertical industries, including business-to-business and business-to-consumer companies with offices and customers worldwide.


"Andrea's workshop was educational, interactive, and very useful. In response to one of my questions, she suggested a specific public relations tactic I never would have thought of , which I ultimately acted on. The result? Instant sales of my book and an offer to write an article for the most-reputable journal in my target market. Andrea is a great writer and marketer and I highly suggest you take this workshop to learn about the facets of public relations that are employed by PR professionals and acknowledged by the media."

Jan Davis, President
JT Research LLC

To register for this session, visit http://whoscoming.com/PRTactics/. Cost is $150 for AIIP members; early bird $125 by 1/15/09 and $175 for non-members; early bird $150 by 1/15/09. For more information, contact Andrea C. Carrero by email at andrea@wordtex.com or by phone at 1.610.494.0316.